Could IBM’s Watson be your next personal shopping assistant?
When IBM’s Watson technology isn’t winning Jeopardy challenges, it’s been talked up as a potential medical assistant,helping doctors diagnose health problems. But IBM also sees Watson as a potential smart personal shopping assistant, helping retailers answer a wide array of consumer questions about products and recommendations.
IBM is at the National Retail Federation Annual Conference and Expo in New York showing off how Watson can help retailers get a lot more intelligent and responsive in dealing with consumers. IBM believes that Watson could serve as a phone customer service line, in-store kiosk or as a resource available through tablet-wielding store clerks. The idea is that consumers will be able to ask all manner of questions about products, trends and recommendations and Watson can come up with an instant answer that pulls from millions of data points, both structured and unstructured data.