Digital Marketer

Interesting Twitter trends that can help you maximize your engagement on Twitter. The surprising trend here is, the tweets see an increased engagement on Weekends. 

Facebook’s Ad Exchange may not be as effective as traditional web retargeting. Not yet!

Even though FBX may be cheaper, don’t put all your money on FBX. Web still should have significant budget. 

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LinkedIn hits 200 Million members. Very interesting info graphic. 

ibmblr:

Separating fads from trends, 2012
Another groundbreaking
innovation of the last 20 year

You’re browsing your Facebook feed when you notice that something is…off. Instead of the usual teenage drama, you notice your younger cousins are posting an awful lot about doughnuts these days….

Amplify your social media!

Ever wondered how to get your employees and other stakeholders to amplify your message across social media. Well, here’s an answer, GaggleAMP. A cool new software that can help you amplify your social media messages. 

Check out there website too. www.gaggleamp.com/features/

(Source: youtube.com)

ibmsocialbiz:

The new 2012 IBM Global Student Study clearly demonstrates that college and university students have important capabilities to bring to organizations seeking skills in today’s highly connected world. To benefit from this generation’s wealth of native expertise in social media, however, CEOs will…

Facebook has silently launched a new service that retailers can use to share product photos/information. The service is called collections. When a user is viewing collections, they can take any of the three actions. “Want, Collect or Like”. Collections can also be shared with friends so it will appear in news feed too. 

Here comes the biggie. Facebook will also direct users from collections to the shoppers site. Currently the service is free. However the service has a huge revenue generating potential. 

Will this service kill Pinterest? Can Facebook monetize this model? 

Feel free jump in with your comments. 

Update: An example that appeared in my News feed. See the screen grab below. Facebook, the next big thing in Retail?

Update

Facebook has currently shelved this project. All user collections have been removed. We will have to wait and see how Facebook re enters e commerce market. More details here http://techcrunch.com/2012/10/25/facebook-collections-shut-down/

(Source: USA Today)

Yes, Now you can have header picture on your Twitter profile. Similar to Facebook Cover pages. 

Fake reviews, likes, fans,followers are on the rise. Gartner estimates by 2014, 10-15% of a brands’ social media engagement would be fake. Not necessarily bots running crazy on web. It could be paid for engagement, but not explicitly disclosed. This could eventually lead to people losing trust in social media reviews etc. Brands should stop focusing on sheer numbers and look at growing their fan base organically. Show some real engagement with the community. End of the day, engagement is what matters.